Promotions & Incentives

Integrating Mail with Technology & New Print Techniques

Make the most of how your customers interact and engage with mail. USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.

Initial Enrollment

To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

How to Enroll in Mailing Promotions

2022 Promotions & Incentives

Building on the success of past promotions, USPS has developed the 2022 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.

2022 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.

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2022 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion

Promotion Period February 1, 2022 — July 31, 2022
Registration December 15, 2021 — July 31, 2022
Discount 4%
Eligible Mail USPS Marketing Mail® letters and flats
Nonprofit USPS Marketing Mail letters and flats
First-Class Letters, Flats & Cards
Questions tactilesensorypromo@usps.gov
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2022 Emerging & Advanced Technology Promotion

The 2022 Emerging and Advanced Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), “Enhanced’ Augmented Reality, Virtual Reality, Mixed Reality, and Integration with Voice Assistant (Basic and Advanced). New to this year's promotion, we are offering two discount levels (either 2% or 3%) depending on the complexity of the technology employed.

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Emerging & Advanced Technology Promotion

Promotion Period March 1, 2022 — August 31, 2022
Registration January 15, 2022 — August 31, 2022
Discount 2–3% depending on technology
Eligible Mail First-Class Mail® letters, cards, and flats
USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions emergingtechpromo@usps.gov
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2022 Earned Value Promotion

With the Earned Value Promotion, mailers earn a $0.02 per mailpiece credit by using Business Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail to facilitate customer engagement. Reply pieces create an easy and efficient way for you to get the responses you need. These credits can be applied to future mailings using First-Class Mail Presort and Automation cards, letters and flats, and USPS Marketing Mail letters and flats.

Earned Value Credits

Receive $0.02 credit for each BRM, CRM, and/or Share Mail piece.

At the end of the promotion period, the BRM, CRM, and Share Mail pieces will be totaled, and the earned credits can be applied to mailings on enrolled permits.

Once the participant accepts their credits in Business Customer Gateway (BCG), the earned credits can be applied to mailings on enrolled permits.

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2021 Earned Value Promotion

Promotion Period April 1, 2022 — June 30, 2022
Registration February 15, 2022 — March 31, 2022
Eligible Mail Business Reply Letter Mail, Courtesy Reply Letter Mail, and Share Mail
Earned Value Credits

$0.02 in credits for each BRM/CRM/Share Mail piece counted in Promotion Period

Review and Acceptance Period for Credits July 1, 2022 — September 15, 2022
Participants must review and agree to credits prior to their release within the Business Customer Gateway
Expiration Date for Credits December 31, 2022
Questions earnedvalue@usps.gov
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2022 Personalized Color Transpromo Promotion

The 2022 Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages using color, dynamic variable print, and personalization. Color messaging incorporated in bills and statements enhances the value of First-Class Mail by fostering a better connection and response from consumers.

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2022 Personalized Color Transpromo Promotion

Promotion Period July 1, 2022 — December 31, 2022
Registration May 15, 2022 — December 31, 2022
Discount 3%
Eligible Mail First-Class Mail Presort and Automation Letters
Questions fcmcolorpromotion@usps.gov
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2022 Informed Delivery Promotion

The Informed Delivery® Promotion (ID Promotion) offers a 4% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.

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2022 Informed Delivery Promotion

Promotion Period August 1, 2022 — December 31, 2022
Registration June 15, 2022 — December 31, 2022
Discount 4%
Eligible Mail First-Class Mail automation letters, postcards, and flats
USPS Marketing Mail automation letters and flats
Nonprofit USPS Marketing Mail automation letters and flats

NOTE: (The following exclusions apply: First-Class Mail or USPS Marketing Mail automation letters and flats that do not generate an informed delivery image; Examples may include mailings to business addresses, Saturation, EDDM or DDU entry)
Questions promotion-informeddelivery@usps.gov
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2022 Mobile Shopping Promotion

The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.

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2022 Mobile Shopping Promotion

Promotion Period September 1, 2022 — December 31, 2022
Registration July 15, 2022 — December 31, 2022
Discount 2%
Eligible Mail USPS Marketing Mail letters and flats
Nonprofit USPS Marketing Mail letters and flats
Questions mailingpromotions@usps.gov
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