Promotions & Incentives
Integrating Mail with Technology & New Print Techniques
Make the most of how your customers interact and engage with mail. USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.
To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.How to Enroll in Mailing Promotions
2022 Promotions & Incentives
Building on the success of past promotions, USPS has developed the 2022 Promotions Calendar for marketers, printers, and mailers. With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. Each promotion period ranges between 3 to 6 months.
2022 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion
Leveraging the physical aspects of mail as well as the advances in print technology, marketers can enhance how their customers interact and engage with mail to drive response rates. During this promotion, eligible mailers who incorporate a multi-sensory experience such as special visual effects, sound, scent, texture/tactile treatments, or even taste in their mailpiece may receive a postage discount.Learn More
2022 Emerging & Advanced Technology Promotion
The 2022 Emerging and Advanced Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. To participate in the promotion, the mailpiece must incorporate any of the following technologies: NFC technology, Video in Print (ViP), “Enhanced’ Augmented Reality, Virtual Reality, Mixed Reality, and Integration with Voice Assistant (Basic and Advanced). New to this year's promotion, we are offering two discount levels (either 2% or 3%) depending on the complexity of the technology employed.Learn More
2022 Earned Value Promotion
With the Earned Value Promotion, mailers earn a $0.02 per mailpiece credit by using Business Reply Mail (BRM), Courtesy Reply Mail (CRM), and Share Mail to facilitate customer engagement. Reply pieces create an easy and efficient way for you to get the responses you need. These credits can be applied to future mailings using First-Class Mail Presort and Automation cards, letters and flats, and USPS Marketing Mail letters and flats.
Earned Value Credits
Receive $0.02 credit for each BRM, CRM, and/or Share Mail piece.
At the end of the promotion period, the BRM, CRM, and Share Mail pieces will be totaled, and the earned credits can be applied to mailings on enrolled permits.
Once the participant accepts their credits in Business Customer Gateway (BCG), the earned credits can be applied to mailings on enrolled permits.Learn More
2022 Personalized Color Transpromo Promotion
The 2022 Personalized Color Transpromo Promotion encourages mailers to highlight marketing messages using color, dynamic variable print, and personalization. Color messaging incorporated in bills and statements enhances the value of First-Class Mail by fostering a better connection and response from consumers.Learn More
2022 Informed Delivery Promotion
The Informed Delivery® Promotion (ID Promotion) offers a 4% discount on postage for business mailers who launch Informed Delivery interactive campaigns with their physical mailpieces to reach and engage customers.Learn More
2022 Mobile Shopping Promotion
The Mobile Shopping Promotion encourages mailers to send mailings that highlight the connection between the mailpiece and the digital shopping experience. It is designed to enable customers to conveniently go from the mailpiece, directly to a mobile-optimized online shopping experience using platforms, such as Quick Response (QR) Codes, Snap Tags, Watermarks, and other advanced technologies.Learn More